Behind the Burn: The Athlete Entrepreneur Diaries
Hey, I'm Lorena Lozano, founder of Start to Burn and a dedicated urban athlete. I’m here to take you behind the scenes of every piece I create — this is more than clothing; it’s a story of grit, drive, and inspiration from my journey through Miami. Every time I run from South Beach to Downtown, chasing the sunset, I'm blown away by those epic pink and blue skies. They spark something deep, and that energy? It fuels every piece I make.
In this video series, you’ll see what goes into each handcrafted tie-dye piece, where I bring the Miami sunset to life through shades of blue and pink. After a hard run, or a solid workout, those skies remind me why I’m here, pushing my limits and turning those colors into wearable art. Each piece is dipped in those colors, capturing that moment where the sky meets the city, bold and bright.
Every shirt, every tank tells its own story. Start to Burn is about more than just style — it’s a movement. Every item is crafted with purpose, and no two are alike. It’s my way of sharing the journey, of building something real that speaks to anyone committed to their path, their grind. These pieces are for those who live with intensity, who embrace the burn.
So, come with me behind the burn. Discover the heart and soul of Start to Burn, and let’s celebrate resilience, empowerment, and that relentless passion that drives us all. This isn’t just activewear; it’s purpose in motion. Embrace the burn, and let’s make our own story.
VIDEO: https://www.youtube.com/shorts/8-2BjT71MhQ
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