Behind the Burn : The Athlete Entrepreneur Diaries

As an athlete, I know the power of resilience and discipline, and as an entrepreneur, I’m putting those same principles to work in START TO BURN. In this series, you’ll see my personal fitness journey and the handcrafting process behind every item I create. From my hybrid training routines to dyeing fabric in my home studio, this is about more than business — it’s about passion, purpose, and the drive to achieve greatness, one piece at a time.

Coming soon.


Lorena lozano
@loleetalozano